1
Phase 01
Frame the real decision
Either identifies the stakes, time horizon, tradeoffs, and missing facts before offering an opinion.
Decision intelligence / now in session
Put your next decision on trial.
Either assembles competing AI perspectives, tests your assumptions, and invites the people you trust—so you can make a decision you can defend.
Start free · No credit card · Three cases each month
Verdict
Negotiate before deciding
72% confidence3 missing facts
Our founding promise
Better judgment, not borrowed judgment.
No false certainty
Confidence and unknowns stay visible.
Disagreement by design
Competing views are preserved, not flattened.
You keep the final call
Either informs judgment; it never replaces it.
The deliberation engine
One case. Every side. A defensible verdict.
Skip the fragmented loop of search, chatbots, group texts, spreadsheets, and anxiety. Either turns the whole process into one clear record.
2
Phase 02
Convene competing perspectives
A purpose-built council examines your case through strategic, financial, practical, skeptical, and long-term lenses.
The Strategist — pursue the upside
The CFO — protect the runway
The Skeptic — challenge the evidence
Future You — minimize lasting regret
3
Phase 03
Interrogate the assumptions
Councilors challenge one another, expose weak evidence, and show what could materially change the verdict.
4
Phase 04
Invite your people
Friends, partners, or family vote independently before seeing how their judgment compares with the AI council.
5
Phase 05
Keep a decision record
Track what you chose, why you chose it, and how it turned out so future decisions benefit from your history.
Plans for every kind of call
Start with one decision.
Use Either free, deepen your analysis, or give your household a shared place to decide.
Free
For decisions that need a clearer view.
$0 / month
- 3 councils each month
- Basic deliberation
- Human voting
- Public or private cases
- Basic decision history
Full deliberation
Either+
For consequential choices and a growing decision record.
$9.99 / month
Or $79 billed annually.
- Unlimited cases
- Deeper cross-examination
- Specialist councils
- Decision simulations
- Private councils
- Documents and images
- Personal decision history
- What changes the verdict
Either Group
For couples, families, and trusted circles.
$149 / year
- Shared decision space
- Independent private input
- AI versus human reveal
- Group decision history
- Everything in Either+
Before you convene
Questions deserve direct answers.
The docket is open
Your decision deserves more than one answer.
Bring the context. Either will find the questions, assemble the perspectives, and show you what the decision is really asking.
Convene the Council